Baby Beluga

A premium women's wear and accessories multibrand store based in Antwerp, Belgium,

sought to enhance its global e-commerce presence. As the Head of Digital and Creative Director,

I led initiatives to elevate the brand's online visibility, optimize digital strategies, and streamline team workflows to achieve international growth.

Through a strategic overhaul of Baby Beluga's digital presence and marketing efforts, we successfully expanded the brand's reach in the global e-commerce market. By focusing on user experience, targeted marketing, and team efficiency, 

PREMIUM MULTIBRAND STORE

HEAD OF DIGITAL / CREATIVE DIRECTION / 2021 - 2024